AI Copy Editing Crash Course

AI has changed content marketing forever. For the first time, marketers and writers can generate full articles en masse in just 1 click—and rake in the cash...right?

There’s just one problem. AI-generated content…kind of sucks. It’s painfully basic, it lacks engagement, and it doesn’t get the facts right.

Sure, if you want to start a blog and populate it with as much (mediocre) content as possible, then generating millions of AI pages might be for you. But for marketers who actually want to engage their target and compel them to act, AI just doesn’t
cut it.

The digital marketing bigwigs already know this. That’s why they’ve said things like:

Yes! This process provides an effective and responsible way to turn AI content into high-quality human content FAST.

I use this process to speed up my content creation by 2-3x.

Once you’ve learned the steps, you can easily repeat them to improve every article, landing page, or email you write.

For managers, these steps are also easily teachable, allowing you to supercharge your content team to produce better content faster.

However: The resulting quality of the content depends on the skill of the writer/editor. This course does not teach you how to be a copywriter or editor. It teaches how to merge your existing copy chops with AI to improve your overall content creation process.

So, if you (or your team) create high-quality content, this course will help you do that BETTER and FASTER. If you’re not a content creator, this course may not be for you (but feel free to buy it anyway!).

Incorporating AI into content creation is something that every digital marketer needs to learn in order to survive. And I’m not being dramatic. AI will be an integral part of content marketing from now until FOREVER.

Those who learn how to do it efficiently and responsibly will leverage AI to create engaging copy that entices readers to act. Those who don’t will not be able to meet the demands of the market, either because they create good content too slowly or bad (AI) content that knows no bounds.

This course will save you from both of those outcomes. Taking this course will help you:

I became fascinated with crowdfunding content a few years later and began consulting on major projects. My clients were funded for over $10 million USD, and my projects appeared on top-of-the-year lists.

I then broke into reputation management, writing thought leadership pieces for some of the most influential people around the globe. Throughout my copywriting adventures, I learned something valuable: the basic information in a piece of content (facts, specs, figures, etc.) is WAY less important than understanding how to engage the reader.

Anyone can do the research to write 90% of the articles out there in a short amount of time. But very few people can communicate benefits and value to elicit a response. That’s what I excelled at, and that’s why I found success in so many niches. I was never an expert in any niche. I am an expert at writing. I took this knowledge and started consulting, and that’s where I am today.

I help brands build copywriting best practices into the foundations of their content departments. I design SOPs and structures to help content teams improve their quality at scale.

In fact, that’s what I spoke about in my presentation at the 2023 SEO Mastery Summit in Saigon:

And then ChatGPT dropped, and everything changed.

I recognized that content would never be the same, and I saw what was coming…an avalanche of poor AI content. But I also saw an opportunity to harness AI for good. I decided that I would incorporate AI into every piece of content I wrote. My goal was not to generate tons of low-quality AI content.

My goals were to:

Learn the benefits of AI

Create content faster

Never compromise on quality

Profit

Before long, I learned what AI content tools were good at—and what they were terrible at. When the AI failed to meet my standards, I used my own skills to fill in the cracks.

I began speaking to other writers and content managers about my new content creation process, but for once in my career, words weren’t good enough. I needed to show them exactly how I prep, prompt, and edit content with AI.

So, I decided to make “a couple of videos” to show them. That turned into 40 videos, a comprehensive demonstration, and a few extra surprises. And that’s how this AI Copy Editing Crash Course came to be. It’s the first-ever course on copy editing with AI (and the first course I’ve created). I hope you enjoy it!

At its heart, this course was designed to be a quick intro to my process of AI copy editing for my close friends and colleagues.

And that’s what it still is—a crash course for those who are interested in learning about AI copy editing and applying those lessons FAST. The reason it’s so cheap is that I want you to be able to buy it, watch it over your lunch break, and start using it in the afternoon.

And I want EVERYONE to have easy access—including writers, no matter where they’re based. My marketer friends have called me crazy for selling at this price (so maybe I’ll jack it up at some point $$$).

I don’t want to disillusion anyone about this course. It will NOT teach you how to log into ChatGPT and create amazing content if you don’t already know how to write copy. It also does not cover the full scope of content creation and editing with AI. I demonstrate how to write one informational article (though the principles can be applied to many types of content).

While this course may be bite-sized, I 100% believe that it will provide LOTS of value to anyone involved in content creation. And at this price, how can you say no?

" Ben is probably the only other writer I trust to write great web content. He's spent so much time prompting, generating, and editing AI content, that Chat-GPT might spare his life when it takes over the world in 2030.

I've been editing AI content non-stop for months, and even I learned a ton from this course. Anyone who's creating AI content for SEO will definitely see better quality, fewer edits, and way better results just from taking this course. There's nothing else like it out there."

-Kevin Meng, creator of Web Copy Masterclass

AI content is coming for your job and your business. Those who learn to leverage it the right way will survive. Others will get lost in the sea of bad AI content.

You already have the writing skills and resources you need to upgrade your efforts and please the machines. All you have to do is learn HOW to implement them. This course will show you how to do that. It only takes 1 hour.

And you can start benefiting from it instantly—remember, you already have the skills. Don’t let AI ruin your content. And don’t spend ages developing an “AI content policy” that’s obscure and unteachable. Get this course now and learn to generate and edit AI copy the right way.

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